Velan Provides Round-The-Clock Ad Operations Services To The UK’s Largest Digital Media Publisher and Digital Out-Of-Home Media Service Provider.
Client:
The UK’s largest publisher of digital media and digital out-of-home media, with over 1000 digital billboards dispersed across many locations, struggles to manage ad campaigns and looks to Velan for round-the-clock advertising operation services.
Challenges:
- Inefficient management and delivery of advertising campaigns
- Clients own billboards with different specs in each location, which makes scheduling, creative uploads, and report generation difficult.
- The entire Ad operation is difficult due to tight timetables for Ad campaigns, several platforms, and over 1000 digital billboards spread throughout diverse places.
Solution:
- Automation and Optimization: Implemented modern Ad operations software for effective campaign management and a ticketing system for speedy TAT.
- Quality Assurance: Velan’s quality assurance methodology, supported by adherence to ISO 9001 quality standards, ensured proper ad campaign scheduling and creative submissions to avoid errors.
- Collaboration & Communication: Strong collaboration and communication channels have been created among Ad trafficking teams.
Outcome:
- Increased Efficiency: Improved efficiency in managing a bigger volume of Ad campaigns with fewer resources and a shorter TAT.
- Enhanced Performance: Real-time delivery of 10,000+ ad campaigns on over 1000 digital billboards.
- Cost Savings and Revenue Growth: Cost savings were realized by reducing manual work and increasing client ROI.
- Improved Client Relationships: Enhanced client relationships by improving campaign performance and communication.
