Velan Provides Round-The-Clock Ad Operations Services To The UK’s Largest Digital Media Publisher and Digital Out-Of-Home Media Service Provider.

Jack Manu | May 2,2024


The UK’s largest publisher of digital media and digital out-of-home media, with over 1000 digital billboards dispersed across many locations, struggles to manage ad campaigns and looks to Velan for round-the-clock advertising operation services.


  • Inefficient management and delivery of advertising campaigns
  • Clients own billboards with different specs in each location, which makes scheduling, creative uploads, and report generation difficult.
  • The entire Ad operation is difficult due to tight timetables for Ad campaigns, several platforms, and over 1000 digital billboards spread throughout diverse places.


  • Automation and Optimization: Implemented modern Ad operations software for effective campaign management and a ticketing system for speedy TAT.
  • Quality Assurance: Velan’s quality assurance methodology, supported by adherence to ISO 9001 quality standards, ensured proper ad campaign scheduling and creative submissions to avoid errors.
  • Collaboration & Communication: Strong collaboration and communication channels have been created among Ad trafficking teams.


  • Increased Efficiency: Improved efficiency in managing a bigger volume of Ad campaigns with fewer resources and a shorter TAT.
  • Enhanced Performance: Real-time delivery of 10,000+ ad campaigns on over 1000 digital billboards.
  • Cost Savings and Revenue Growth: Cost savings were realized by reducing manual work and increasing client ROI.
  • Improved Client Relationships: Enhanced client relationships by improving campaign performance and communication.
Jack Manu

Jack Manu

Outsourcing Consultant

About the Author:

Jack Manu, an outsourcing consultant at Velan, has more than a decade of experience in assisting real estate companies and real estate agents to improve the operational efficiency. He has been helping real estate agents including many REMAX agents to focus on their core business by offering transaction & listing coordinator services, accounting service and social media marketing assistance.

Author can be reached at