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What is Ad Trafficking Services?

Ad Trafficking Services involve managing digital advertising campaigns to ensure their successful execution across various platforms. This process includes handling ad creatives, scheduling campaigns, monitoring performance, and resolving any technical issues that may arise. A dedicated team oversees each step, from coordinating with creative agencies to publishing approved ads on time. They also check for errors in advertisements and escalate issues for quick resolution, ensuring that campaigns run without disruptions.

Additionally, Ad trafficking includes monitoring campaign performance and generating detailed reports to assess effectiveness. By analyzing underperforming ads, adjustments can be made to improve engagement and maximize return on investment. Coordination between stakeholders, agencies, and creative teams is essential to maintain consistency and efficiency in ad placements. These efforts help businesses maintain well-organized and effective advertising campaigns.

Ad Trafficking Service Offerings

Velan’s back-office support team delivers detailed assistance across every stage of ad servicing. From content management to campaign monitoring, our virtual assistants ensure effortless execution for campaigns that require outsourced ad trafficking support.

Ad Monitoring and Error Escalation

Ad Monitoring and Error Escalation

  • Gauging advertisements for any technical issues or errors in images.

  • Comparing functionality across media platforms to ensure the smooth running of ads.

  • Escalating reported issues to address them promptly.


Content Management

Content Management

  • Communicating with the respective creative team or agency to request ad creatives.

  • Checking to see if the creatives meet ad platform requirements, such as resolution, dimensions, and format.

  • Publishing approved creatives to ensure campaigns launch on time.

Campaign Scheduling and Management

Campaign Scheduling and Management

  • Campaign scheduling virtual assistant to schedule and reschedule campaigns to maximize visibility and engagement.

  • Make adjustments to schedules based on performance data or real-time feedback.


Ad Trafficking Report Generation

Report Generation

  • Making detailed proof-of-play reports for each campaign.

  • Analyzing underperforming ads to identify causes and creating solutions.

  • Provide actionable insight to refine next campaigns and optimize ROI.

Platform Management Coordination

Platform Management Coordination

  • Campaign execution across multiple ad platforms.

  • Coordinating with stakeholders for tasks and avoid undue delay.

  • Coordinate with agencies, creative teams, and clients as they launch campaigns.

  • Liaise misaligned tasks with business priorities.

Why choose Velan for Ad trafficking services?

Advertising is competitive, and a small mistake in execution can lead to missed opportunities and wasted budgets. Velan's outsourcing support for ad monitoring simplifies the process, ensuring your campaigns are always on point.

  • Proficiency using Ad Trafficking Platforms and Google Ad Manager
  • Accurate Use of Tracking Pixels and Ad Tags
  • On-time and flawless creative uploads
  • Maximizing Campaign Performance with Data-Driven Optimization
  • Thorough Reporting with Useful Information
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Frequently Asked Questions

Ad monitoring 24x7 involves continuously checking webcam visuals and multiple portals for any faults. This ensures that all ads are displayed correctly and any issues are identified and addressed promptly.

If faults are detected in either webcam visuals or portals, tickets are raised for escalation. These issues are investigated, and corrective actions are taken to ensure the smooth operation of the ad campaigns.

Content management involves coordinating with ad agencies to ensure the creatives match the specifications for the target screen. Once confirmed, the creatives are posted to the portal for use in campaigns.

Campaign scheduling includes coordination with ad agencies to finalize campaign schedules. The ad campaigns are then scheduled as per the agreed plan, with the flexibility to reschedule or stop campaigns upon request.

Reports generated include proof of play reports that confirm the ads have run as scheduled. Additionally, any underplays are investigated, and the corresponding stats and reasons are shared to ensure transparency and optimize future campaigns.
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