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Monitored Ads. Optimized Performance.

24/7 Ad Monitoring & Optimization Services

What is Ad Trafficking in Digital Advertising?

Ad Trafficking encompasses the end-to-end workflow of preparing, publishing, and delivering a digital advertising campaign and its components until it reaches the end user. This process encompasses preparing your assets, setting up your tags, configuring your placements, conducting quality control, tracking, and continuously monitoring ad performance to ensure they run properly and deliver expected results.

Velan works as an extension of your ad ops team, with a dedicated team of ad trafficking professionals experienced with most major platforms. Our team implements your campaign across multiple platforms. After uploading the creative assets and arranging them, we set up your tags, validate your targeting, and check every setting before going live. We continually track CPM, CTR, CPC, and other metrics to ensure your campaign runs smoothly and efficiently.

Benefits of Outsourcing Ad Trafficking Services

By outsourcing ad operations, you will ensure that your campaigns are conducted smoothly, correctly, and cost-effectively. Some of the main benefits of top virtual assistant ad services are:

  • Error-Free Campaign Execution

    No campaign implementation errors in terms of broken advertisements, misplaced advertisements, and delivery issues.

  • Higher ROI

    Continue monitoring, 24/7 virtual ad trafficking services, and enhancements to achieve more engagement.

  • Lesser Operational Risk

    Processes are standardized to reduce errors and compliance issues.

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  • Faster Time-to-Market

    Advertisements are displayed immediately; there are no delays.

  • Scalable Solutions

    Post multiple ads on other sites with no additional
    effort.

  • 24/7 Campaign Support

    Advertisements are viewed at all hours to ensure they are run properly.

How do our Ad Trafficking Specialists support your Campaigns?

Ad Monitoring & Ad operations

Ad Monitoring and Error Escalation

Monitoring

We provide continuous monitoring of all digital ad placements to ensure campaigns run without interruption and meet delivery commitments.

  • Real-Time Creative Playback Monitoring

    We monitor all live playback through either webcam or device-based play verification tools to detect issues with blank screens, frozen frame(s), incorrect creative(s), distortion, and display errors/errors associated with the ad placement.

  • Impression Delivery & Rotation Validation

    Our Quality Control Team verifies all ad rotation logs, timestamps, impression numbers, and play frequency against the total media plan using certified ad monitoring tools to ensure each ad delivery achieves what was planned.

  • Device & Network Health Monitoring

    We monitor players, network connection(s), CPU/temperature metric(s), and health of signage to ensure no outages occur that may disrupt upcoming ad delivery schedules.

Escalation

  • Issue Detection & Ticket Escalation

    The moment we detect playback issues (i.e., mismatched content, offline content, sync error, or incorrect play), we escalate the ticket through a standardized process to ensure those issues are resolved as quickly as possible.


Content Management

Content Management

We oversee the entire creative asset collection and ensure they meet each platform's requirements before releasing them to market.

  • Creative Asset Validation & Certification

    Our team checks file formats, aspect ratio, bitrate, duration, codec, and naming conventions against CMS platform and DOOH player requirements to determine whether they meet release criteria for their respective platforms.

  • Content uploading & Library Management

    We upload, organize, and tag the creative assets for use within the CMS and ensure that every asset is correctly mapped and linked to the campaign.

  • Version Control & Asset Hygiene

    We maintain an organized and clean repository of all files used within the CMS. We regularly remove outdated files, update file versions, and ensure ads can be scheduled for immediate use.

  • Post-Live Monitoring

    We conduct quality assurance (QA) checks immediately after the content is published. We monitor live feeds and player logs to confirm that content is displayed without glitches.

Campaign Scheduling and Management

Campaign Scheduling & Management

We handle all aspects of media campaigns, including support in setting up DOOH, CTV, programmatic, and digital signage networks.

  • Campaign Setup & Flight Scheduling

    We configure all advertiser flightings according to their individual requirements, including any desired targeting parameter(s), selection of target screens, and geographical location of the target audience.

  • Delivery Optimization & Live Adjustments

    We provide optimization for advertisement pacing, schedule conflict resolution, and real-time adjustments to advertisement rotations, so that we do not interfere with any live campaigns.

  • Compliance with Media Plans & Creative Mapping

    All media campaigns are verified against an advertiser's Insertion Order (IO), Placement ID(s), and targeting specification(s), ensuring accurate delivery of advertisements to all targeted networks.

Ad Trafficking Report Generation

Report Generation

We deliver transparent reporting to help advertisers verify delivery and measure campaign effectiveness.

  • Proof-of-Play (PoP) Reporting

    We create reports that include play counts, timestamps, screen ID, impression log, and delivery summary to validate performance

  • Discrepancy Identification

    Any missed plays, outages, gaps in delivery, or device-specific failures will be identified through reports so we can provide accountability for investigation and resolution.

  • Insights & Optimization Recommendations

    We have developed insights that allow you to make improvements to future campaigns, including maximizing the rotation efficiency of creative elements in your campaigns and helping you identify the best target audience.

Protect Your Ad Revenue With Expert Operational Support

Talk To Our Expert

Benefits of Outsourcing your Ad Trafficking Services to Velan

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Our best virtual assistant for small business present real-world 19 Years of experience in all key ad platforms, and hence, you are presented with a team that is already proficient in the workflows, updates, and best practices.

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We have good QA and monitoring practices to ensure that we detect errors at an early stage and keep your campaigns going well.

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We are fast and easy to scale and provide faster turnarounds on a few or a hundred campaigns you are running.

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We are available 24/7, and thus any problem, update, or last-minute change requests will receive our immediate consideration.

Strengthen Your Ad Delivery With 24/7 Expert Support

Get a Dedicated Ad Trafficking Team

Who should Outsource Ad Trafficking?

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DOOH
Networks

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Cinema
Advertising

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Billboards & Asset Owners

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OTT & Streaming Platforms

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Advertising Agencies

What is our Workflow and Delivery Process?

At Velan, We follow a structured campaign management process to ensure your ads are set up correctly, monitored continuously, and delivered without errors.

We will gather all possible sources of campaign objectives, target desires, ad placement types, and advertising schedule requirements that match your company’s marketing strategy.

We will gather and organize all creative files for the upcoming ad campaign and ensure they are verified in the required format before proceeding with campaign setup.

We will upload our creative files, add appropriate analytics/tracking tags, set the correct placement for your ad(s), and schedule ad placements in accordance with your approved marketing plan.

Before launching your advertising campaigns, we will perform multiple reviews to ensure that all ad formats, landing page URLs, analytics/tracking parameters, target market rules, and ad placements are correctly configured.

Once your campaigns are live, we will actively monitor delivery, pacing, and overall performance to ensure they are progressing as planned across all advertising platforms.

In the event of an issue at any point in the campaign, we will quickly identify the issue(s), resolve them as swiftly as possible, and take any necessary corrective steps to ensure no delivery disruptions occur.

We provide clear performance reports and share insights on how campaigns can improve through data-backed recommendations.
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How do we track Ads and provide Proof-of-Play?

For total transparency and accuracy in campaigns, we utilize automated monitoring, real-time reporting and confirmed playback logs to do so.

  • We monitor ad playback in real time across multiple screens, locations and at all time slots.
  • We track ad impressions through the use of automated device logs, content triggers and audience metrics.
  • Through the support of secure server-based logging, we can verify the when, the where and the length of time for which each ad was played.
  • We deliver a dynamic proof-of-play report complete with timestamps, screenshots and delivery summaries.
  • We perform compliance checks to ensure compliance with brand guidelines, ad duration and frequency requirements.
  • Finally, we provide advertisers with a comprehensive view of their performance and audit trail through easy-to-access dashboards.
See How Our Proof-of-Play System Ensures 100% Transparency
Request a Proof-of-Play Demo

How do our Monitoring Cycles improve Ad Performance?

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Case Studies

Real Success Stories & Proven Solutions

Frequently Asked Questions

The creatives are subjected to a fast checking system to verify that they satisfy the platform and screen requirements before they can go live.
  • Format, duration, and resolution verified
  • Content checked for compliance
  • Playback tested across devices/screens
  • Approved creatives scheduled and published
  • Live delivery monitored for correct placement

Ad campaign management focuses the entire campaign management life cycle in such a way that teams do not introduce manual errors and delays.
  • Faster creative approvals
  • Regular monitoring and timekeeping.
  • Automated monitoring and alerts
  • One point of coordination for all placements

The prices are determined by the volume of the campaign, monitoring requirements, and level of support.
  • Campaign-based pricing
  • Monthly retainers
  • Hourly support
  • Full-service subscription plans

Round the clock support is advantageous to any network or brand that does time-sensitive or high-volume campaigns.
  • DOOH networks
  • Digital billboards and signage
  • Cinema and place-based media
  • Agencies managing global or real-time campaigns

The task of monitoring is assigned to the specialised and best virtual ad assistant that has been trained on DOOH systems.
  • Uptime and playback of track screen.
  • Check creative delivery and error.
  • Keep live performance records.
  • Give evidence of performance reports.

The automated alerts and system checks detect errors very fast.
  • Flags missing creatives or wrong formats
  • Detects playback and scheduling issues
  • Issues corrected and re-deployed immediately
  • Continuous QA ensures smooth delivery

The performance and compliance metrics are used to assess campaigns.
  • Impressions and delivery accuracy
  • Playback uptime and frequency
  • Proof-of-performance compliance
  • Engagement estimates for DOOH
  • Round the clock ad campaign management
  • Creative performance by time/location

Live dashboards and automated alerts notify most problems within minutes.
  • Instant root-cause identification
  • Quick fixes and asset re-deployment

Get Started with Ad Trafficking Services

  • Expert setup
  • Dedicated Ad Specialists
  • Quick Turnaround
  • 24/7 Support for Continuous Monitoring
  • 100% Data Security
  • 99% Accuracy

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