Client

The UK’s largest publisher of digital media and digital out-of-home media, with over 1000 digital billboards dispersed across many locations, struggles to manage ad campaigns and looks to Velan Virtual Assistants for round-the-clock advertising operation services.

Challenges

  • Inefficient management and delivery of advertising campaigns
  • Clients own billboards with different specs in each location, which makes scheduling, creative uploads, and report generation difficult.
  • The entire Ad operation is difficult due to tight timetables for Ad campaigns, several platforms, and over 1000 digital billboards spread throughout diverse places.

Solution

  • Automation and Optimization: Implemented modern Ad operations software for effective campaign management and a ticketing system for speedy TAT.
  • Quality Assurance: Velan’s quality assurance methodology, supported by adherence to ISO 9001 quality standards, ensured proper ad campaign scheduling and creative submissions to avoid errors.
  • Collaboration & Communication: Strong collaboration and communication channels have been created among Ad trafficking teams.

Outcome

  • Increased Efficiency: Improved efficiency in managing a bigger volume of Ad campaigns with fewer resources and a shorter TAT.
  • Enhanced Performance: Real-time delivery of 10,000+ ad campaigns on over 1000 digital billboards.
  • Cost Savings and Revenue Growth: Cost savings were realized by reducing manual work and increasing client ROI.
  • Improved Client Relationships: Enhanced client relationships by improving campaign performance and communication.