User-generated content (UGC) is significant as it builds a narrative around your brand in the lightning-fast-moving digital space. No matter how big or small, no one piec... Continue Reading

In this digital-first society, it is easier than ever for people to connect, share, and express their opinions. Social media, forums, and review sites have created new ch... Continue Reading

One post appeared. A comment went unseen in a busy thread. Hours later, someone captured it, shared it widely, and your company became known for the wrong reasons. This i... Continue Reading

A big clothing seller put out new clothes. Its website had many user comments and reviews along with social media posts. The marketing team inside the company tried to ma... Continue Reading

Given the importance of online spaces in today’s world, they should be cultivated and protected with utmost diligence. Sadly, unfiltered user-generated content often gi... Continue Reading

Video has become the channel of choice for communication, interaction, and entertainment in our digital world. Video is everywhere—from e-commerce product demos, webi... Continue Reading