Why Social Media Platforms Need Video Moderation

Using social media has its advantages, like marketing, engaging, and fostering connections. However, in the context of billions of individuals posting videos daily, it’s crucial to pay special attention to video moderation. Ensuring that uploaded content adheres to community standards, legal benchmarks, brand values, and reputation is critical considering videos currently rank as the most popular online content.

The Increase of Video Content on Social Media 

Various social media platforms now host a significant number of videos. The introduction of TikTok, Reels on Instagram, YouTube Shorts, and Facebook Live makes it easy to produce and share short, attention-captivating videos. This shift leads to massive amounts of content being posted and an unprecedented level of user engagement.

Even if the aforementioned benefits are present, video content is not without its share of associated difficulties. Unlike texts and images, videos can communicate value messages, both helpful and harmful. The intricate nature of video content that is not visible on the surface but is deep underlying makes the post a useful prospect.

1. Furthermore, there is no denying that without appropriate video and social media moderation, the consequences are dire and almost impossible to correct after the fact.
2. Misinformation can be facilitated by different types of videos. Such claims can either positively or negatively change the public’s view or even create chaos.
3. Content that is graphic or harmful includes anything that’s violent or explicit and inflicts a certain level of trauma onto the viewer. Such content also goes against community standards.
4. Reputational harm refers to loss of brand trust, as users will start feeling a platform no longer serves a functional purpose if it perpetually contains harmful materials.
5. In several nations, the controllers of the platform in question have the responsibility of monitoring the site for their screenshots. Without proper documentation, potentially hazardous film may result in legal repercussions or penalties.

Appropriate social media moderation is critical for the expansion of any platform with growth ambitions while avoiding potential negative video footage outcomes.

The Non-Negotiable Nature of Video Moderation

It is much easier to moderate images and texts compared to videos. Videos are diverse and complex and take up a lot of space to store. Single videos can include, but are not limited to:

1. Offensive Words
2. A gesture alluding to a flag that may have nefarious meaning and imagery.
3. Violent or offensive background.
4. Altered or misleading content.

These factors bypass automated detectors and need to be screened by people to be captured. Having robots do the basics of scanning hours of footage is an impossible task for some platforms. The time spent in a massive number of video hours is tedious.

This is where video moderation for social media platforms becomes critical. One way that platforms can ensure compliance is by using a professional moderation service to audit all content against community guidelines and regulatory compliance regulations.

1. Safety of users: The harmful or disturbing videos are not shown to the audience.
2. Trustworthiness: This platform is trusted by people due to the consistent moderation being maintained for its content.
3. Mitigate legal liability and legal risk and risk of having illegal and immoral content: Appropriate moderation is essential when content is considered illegal and immoral to be hosted on the platform.
4. To cap it off, video moderation isn’t just a nice-to-have; it is a must-have for any social media platform looking to scale, protect their users, and create long-lasting trust.

The Need for Affordable Video Moderation Service

Not all social media belongs to a tech giant like Facebook or YouTube. In reality, many platforms, especially newer startups, niche communities, or regional apps, operate on a limited budget. Still, they run into the same challenges as bigger platforms regarding the moderation of user-generated video.

Building and managing an in-house video moderation team requires hiring staff with the right skill set, tools and technologies, 24/7 schedule management, and continued adherence to legal provisions and moderation guidelines. Such an endeavor is very expensive, time-consuming, and complex to scale — especially when the amount of content suddenly spikes.

This is where affordable video moderation services come in. They offer professional moderation on demand, eliminating the need for the paraphernalia of an extensive in-house team. The advantages consist of

1. Owing to the fact that you are only paying for moderation services that are being required, it is a cost-effective solution.
2. Scalability: It’s pretty easy to scale the service to serve more content as your platform grows.
3. Feature: Moderators trained using advanced tools ensure swift and accurate moderation of the content.
4. Keep focus on growth: Platform owners may focus more on improvements and growing their user base with external moderator management.

For small to mid-sized platforms, this is a highly efficient way to ensure content quality, protect their users, and maintain compliance without breaking the bank or stretching their staff too thin.

Velan’s Cost-Effective Content Moderation Services

Social media platforms can maintain high content standards without breaking the bank by choosing the cost-effective content moderation services by Velan. Businesses that are looking for content moderation services at an affordable price can rely on Velan as a reliable partner. Leveraging AI-assisted technology and a fleet of trained moderators, we deliver scalable solutions that assure:

1. Vigilant monitoring of video content round the clock
2. Fast turnaround dates
3. It is worth noting that global platforms are multilingual.
4. Complying with local and international laws

Velan provides affordable video moderation services that cater to the distinct needs of individual clients, allowing sites to grow without compromising content quality or user safety.

Concluding thoughts

As video takes over the social media landscape, that demand for reliable moderation is only going to grow. Platforms that prioritize moderation for video content on social media platforms are therefore not only building for the health of their user base, but they’re also investing in the long-term credibility and growth of the platform.

While working with specialists, such as those at Velan, you can rest assured that your material will be clean, compliant, and community-friendly and that expenditures will be kept under control.

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